Rooster Teeth, Warner Bros. Consumer Products and DC Reveal New Capsule Collection for Batman’s 80th Anniversary
“Detective Comics #27 by Rooster Teeth” Kicks Off Rooster Teeth Mash-Ups with Classic Warner Bros. Icons – Next Up – “Achieve x Batman”
WarnerMedia companies Rooster Teeth, Warner Bros. Consumer Products and DC announced “Detective Comics #27 by Rooster Teeth” – an exclusive capsule collection that takes the first appearance of Batman from 1939 and imagines it in a nostalgic and fashion-forward clothing line. “Detective Comics #27 by Rooster Teeth” is the first-ever clothing line to license DC’s Detective Comics #27 artwork in its entirety. The collection is the first to come from a larger partnership between the two divisions that will pull iconic Warner Bros. characters and themes for creative mash-ups with Rooster Teeth brands. “Detective Comics #27” will launch with four graphic tees, a printed pocket tee, two hoodies (one zip-up and one pullover), a five-panel hat with printed lining, a premium duffel bag, and an enamel pin on Batman Day on September 21 at https://store.roosterteeth.com.
Detective Comics #27
DC’s Detective Comics #27 tells the origin story of the Dark Knight, and more than eight decades later remains one of the most highly coveted comics. Batman reigns as the #1 Super Hero in the world and continues to be a character at the forefront of graphic storytelling. The classic artwork is just as popular today, and a fan-favorite worldwide.
This fall, Rooster Teeth will follow up with an exclusive “Achieve x Batman” line, taking the fresh gaming aesthetic of “Achieve” and infusing it with some of the darker elements of the Caped Crusader.
Rooster Teeth and Warner Bros. Integration
Through this whole integration into WarnerMedia, it’s been surreal to become a lot closer to the brands we’ve always been huge fans of. Now actually getting to work with Warner Bros. and DC on these collaborations, we’ve been like kids in a candy store. Comic books, video games and cartoons are our inspirations as content creators, and it’s humbling to get to bring our style and aesthetic to these iconic designs and make cool stuff we want to wear.
– Geoff Ramsey, co-founder of Rooster Teeth and founder of Achievement Hunter.
We’re excited to partner with Rooster Teeth to launch fresh new collaborations featuring some of our most iconic characters. The Batman line shows the richness of the brand’s history through high-quality on-trend fashion designs that we believe will be incredibly appealing to both Rooster Teeth and Batman fans alike.
– Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products.
Achieve
Rooster Teeth is a pioneering entertainment company that generates several of the internet’s favorite gaming, comedy and animated series including Red vs Blue, RWBY, gen:LOCK and Achievement Hunter. With top selling merchandise lines like “Achieve” and the Geoff Ramsey collection, Rooster Teeth has led the way for youthful and casual gaming fashion, taking inspiration from street wear and esports. “Achieve” is essential gaming fandom apparel, inspired by the rapscallion attitude of the gaming comedy outfit “Achievement Hunter,” who have captured millions of fans and billions of video views with their gaming antics. From hosting pop-ups at E3 to collaborating with designers like Aaron Draplin and Hydro74, Rooster Teeth continues to innovate and bring new designs to market for an audience that’s starting to care a lot more about what they wear.
Follow The Rooster Teeth Store for more information on “Detective Comics #27 by Rooster Teeth” and “Achieve x Batman.”
ABOUT ROOSTER TEETH
Rooster Teeth is a pioneering media and entertainment company responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 45 million subscribers to its YouTube Network, 5 million unique monthly visitors to its RoosterTeeth.com hub and 3 million registered community members. The company was founded in 2003, and is a subsidiary of Otter Media, a WarnerMedia company. Discover more at RoosterTeeth.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
Home to iconic and globally recognized Super Heroes Batman, Superman and Wonder Woman, DC is one of the largest English-language publishers of comics in the world. This unit of WarnerMedia, publishes thousands of comic books, graphic novels and magazines each year. Founded in 1934 with the launch of Detective Comics, DC is charged with strategically integrating its stories and characters across Warner Bros. and WarnerMedia properties.
