Sexy Theo James, stole the show last night in Barcelona, Spain according to examiner where the newly-appointed BOSS ambassador was on hand to help the ever-expanding fragrance company launch The Scent.
BOSS is one of the most aggressive promoters of its brand using big name stars to get the name out there and launch new products. The Barcelona bash included a private dinner party at the Esferic, a modern venue situated on the water’s edge on the city’s coast, which was put on in James’ honor and of course for the new cologne.
James introduced BOSS THE SCENT during the dinner while guests dined on the fine cuisine and eventually got to smell the uniquely captivating, masculine fragrance.
BOSS creates colognes and fragrances for both men and women with some that go both ways. The fragrances range in cost from $37 to $65.
Thanks to @Kittkatt627 (twitter) for showing us this clip!
