It was double the fun yesterday when BOSS Parfums unveiled not only its new seductive fragrance named “THE SCENT”, but also actor Theo James as its new ambassador at a press conference at the equally divine Esferic, located in Montjuic in the Joan Brossa gardens in Barcelona.
On the agenda was the unveiling of the marketing campaign which includes the commercial with Natasha Poly directed by Darren Aronofsky (which was announced back in December 2014) and the photoshoot by photographers Mert and Marcus.
Theo joins the ranks of Gerard Butler and Gwyneth Paltrow as ambassadors for BOSS Parfums. This marks his first fragrance campaign. The SCENT will be available in Singapore from September.
We will keep you posted as to when you can find it and where as soon as we know!
