BOSS THE SCENT is the new Hugo Boss perfume for men delivering seduction in its unique way, The face of BOSS THE SCENT is the charismatic Hollywood actor, Theo James, the personification of the seductive side of the BOSS hero: confident in his physical presence as unselfconsciously aware of his allure. In the video you can see him with the beautiful Natasha Poly. BOSS THE SCENT’s flacon presents an evocative amber juice, set in a silver cage, as if capturing the spirit of seduction before it unleashes its dynamic power. The official video was shot by Darren Aronofsky (famous for Requiem for a Dream, Black Swan and Noah) and it is a mesmeric creation, shot in a warm amber light, a paean to skin, scent and seduction.
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