New Pics – Theo James attends Hugo Boss launch

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Last night, FANdemonium fave Theo James attended the launch of the newest chapter in the story of Boss the Scent in New York.

Other attendees at the event included Boss model Anna Ewers and designer Jason Wu, both of whom were snapped with Theo at the event.

Credit: Jamie McCarthy / Getty Images Entertainment

Credit: Jamie McCarthy / Getty Images Entertainment

Theo-James-Boss-Launch

Credit: Jamie McCarthy / Getty Images Entertainment

Credit: Jamie McCarthy / Getty Images Entertainment

Credit: Jamie McCarthy / Getty Images Entertainment

Hopefully this mean a lot more seductive glances to come from our boy in the future, after all it was Boss that gave us this!

Hugo Boss

www.vanityfair.com

UPDATE: Hugo Boss just tweeted this

So the event was the launch for the For Her scent from Boss, and Theo will be in the campaign. Stay tuned for more!

About author(s)

Clare Hemsworth

Hey, I'm Clare, aka Ciara or C. My current fandoms are RWBY and The Last Kingdom along with a bunch of other stuff I tend to let build up and then binge! I'm a keen, albeit amateur, cosplayer and love attending cons in various cosplays. I'm also the resident comic book girl around these parts, especially small press comics, so if you've got an indie book you want reviewed, I'm your gal! When I'm not doing the fangirl thing I am a keen long-distance hiker, having completed Te Araroa in New Zealand and The Pacific Crest Trail on the West Coast of the US.

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